Brand
Rinyi Brand Guidelines
Welcome to the RINYI design dossier. Below you will find the structural rules and asset considerations required to use our visual identity with absolute discipline, precision, and consistency.
Naming
The correct way to refer to our brand is RINYI — typeset in full uppercase for brand applications, or Rinyi in standard editorial prose. This reflects the structural purity and architectural alignment at the core of our framework: bringing understated luxury, editorial discipline, and spatial pacing to digital environments.
Rinyi Logo
Use our full logo in either black or white. Do not alter the logo, add effects, or place it on low-contrast or colored backgrounds.
Rinyi Icon
Our standalone Rinyi icon is designed for limited-space applications. Use it in Zinc-50 or Zinc-950 only for maximum clarity and consistency.
Core Brand Colors
RINYI’s brand colors are curated for high-end digital design, calibrated specifically to deliver exceptional typographic clarity and deep, premium contrast on dark-themed interfaces.
Zinc-50
RGB 09, 09, 11
#09090B
Zinc-950
RGB 250, 250, 250
#FAFAFA
Zinc-900
RGB 244, 244, 245
#F4F4F5
Zinc-600
RGB 161, 161, 170
#A1A1AA